John Reyes
Resume
July 2020 - Present
Director - Business Strategy Analytics – Credit Card
USAA Federal Savings Bank San Antonio, TX
- Leader and Builder of High Performing Teams - Recruited a team of analysts who produced $65M+ in cost savings and $150M+ in incremental revenue
- Cloud Data Systems Architect and Developer - Architected a cloud data system for daily ingestion of 5M credit card statement records replacing an on-premises database with a REST API which resolved database capacity issues and enabled real-time uses cases across the enterprise the most critical of which closed a major regulatory gap
- Machine Learning Model and System Expert - Model Owner or Developer for 12 ML models providing insight into customer behaviors and wallets. Models drove our marketing helping us target the most profitable and desirable customers with personalization via segmentation. All models were fully automated and passed rigorous reviews and audits from regulators and internal auditors.
- Data Privacy and Governance Expert - Served as the Information Steward and Information Executive for all credit card data. Synthesized data privacy law and data engineering/architecting skills to address novel requirements across billions of records and terabytes of data
- Complex Problem-Solver - applied data, critical-thinking, and communication skills to:
- ETL historical, external, and active internal data to calculate legal damages and back-interest return for 500K accounts totalling >$40M and then automate the check-cutting and mailing
- Implement MLOps integrating GitLab, Sagemaker, and Snowflake allowing us to use ML in marketing again by creating an auditable model pipeline
- Automate data analysis workflows using Python providing unparalleled insight into business trends and recent performance that were crucial to Return-To-Market and Product Launch Campaigns that resulted in over 350K new products sold in our first year back in market
April 2018 - June 2020
Lead Business Strategy Analyst – Credit Card
- Data Strategy Developer and Evangelist - Created Portfolio Optimization Strategy to attack Portfolio imbalances and create long-term business value, the decision framework continues to drive profitable onboarding and account management
- Lean Process Redesigner - Led the redesign of a process for creating critical risk metrics resulting in 90% cycle time savings reducing average processing time from 180+ days to <1 week
- Intrapreneur - Launched the embedded analyst role, first engagement yielded a $2M Cost Saving from a highly-accurate, automated ML forecast of core savings behavior
May 2017 - March 2018
Lead Business Strategy Analyst Credit Card
- Data Strategy Developer and Evangelist - Created Portfolio Optimization Strategy to attack Portfolio imbalances and create long-term business value, the decision framework continues to drive profitable onboarding and account management
- Lean Process Redesigner - Led the redesign of a process for creating critical risk metrics resulting in 90% cycle time savings reducing average processing time from 180+ days to <1 week
- Intrapreneur - Launched the embedded analyst role, first engagement yielded a $2M Cost Saving from a highly-accurate, automated ML forecast of core savings behavior
February 2016 - May 2017
Business Strategy and Planning Director, Bank Board of Directors
- Fortune 100 Executive Presence - Wrangled all material presented to the Bank Board of Directors and conducted key Governance events notably: onboarding directors to include Chairman; transitioning General Counsel and Financial Officer, and Chief Executive.
- Strategy Communicator - Produced the agendas, content, and messaging for annual strategy conferences for the Bank President and Chief Strategy Officer.
June 2015 - February 2016
Chief of Staff - Bank Data and Analytics
- Coordinated efforts of team of 18 executives to develop a staffing strategy for data and analytics
- Coordinated people and information to compose the 2016 Bank Data and Analytics Capital Plan.
- Negotiated and organized the transition of Bank Analytics to modern platforms and architecture in collaboration with Bank and Enterprise IT.
May 2014 - August 2014
Data Scientist Research and Development Intern
Elevate, Inc. (formerly Think Finance, Inc.) San Diego, CA
- Software and Machine Learning Developer - Developed Python tooling and analytical framework for real-time credit and fraud analysis; Implemented testing framework, style, and documentation standards for all tools in the framework. Drove adoption of first ML models for underwriting with non-Bureau data.
January 2008 - August 2009
Wolff Center for Entrepreneurship University of Houston Houston, TX
Program Director
- Collegiate Administrator - Managed day-to-day operations including marketing, finance, and staffing of a 12-person staff developed SOP to increase efficiency and quality: retained 3 professors, recruited a top-caliber team, and achieved #1 undergraduate program national ranking.
Education
May 2013 - May 2015
Darden School of Business University of Virginia Charlottesville, VA
Master of Business Administration
- Faculty Nominated Tutor; Marketing, Strategy
- President; Hispanic American Network at Darden
- Winner of Startup Pitch Competition
December 2011 - May 2013
Baylor Law School Waco, TX
Juris Doctorate - Business Transactions
- Member of Barristers Society - Recognition for excellence in legal writing, oration, and advocacy
August 2006 - August 2008
University of Houston - Clear Lake Clear Lake, TX
B.A. - Mathematics
May 2002 - May 2004
Massachusetts Institute of Technology Cambridge, MA
Bachelors - Materials Sci. Engineering and Business Management (Unfinished)
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