John Reyes

Software Engineer & Technology Enthusiast

Professional Experience

July 2020 - Present
San Antonio, TX

Director - Business Strategy Analytics – Credit Card

USAA Federal Savings Bank

  • Leader and Builder of High Performing Teams - Recruited a team of analysts who produced $65M+ in cost savings and $150M+ in incremental revenue
  • Cloud Data Systems Architect and Developer - Architected a cloud data system for daily ingestion of 5M credit card statement records replacing an on-premises database with a REST API which resolved database capacity issues and enabled real-time uses cases across the enterprise the most critical of which closed a major regulatory gap
  • Machine Learning Model and System Expert - Model Owner or Developer for 12 ML models providing insight into customer behaviors and wallets. Models drove our marketing helping us target the most profitable and desirable customers with personalization via segmentation. All models were fully automated and passed rigorous reviews and audits from regulators and internal auditors.
  • Data Privacy and Governance Expert - Served as the Information Steward and Information Executive for all credit card data. Synthesized data privacy law and data engineering/architecting skills to address novel requirements across billions of records and terabytes of data
  • Complex Problem-Solver - applied data, critical-thinking, and communication skills to:
    • ETL historical, external, and active internal data to calculate legal damages and back-interest return for 500K accounts totalling >$40M and then automate the check-cutting and mailing
    • Implement MLOps integrating GitLab, Sagemaker, and Snowflake allowing us to use ML in marketing again by creating an auditable model pipeline
    • Automate data analysis workflows using Python providing unparalleled insight into business trends and recent performance that were crucial to Return-To-Market and Product Launch Campaigns that resulted in over 350K new products sold in our first year back in market
April 2018 - June 2020
San Antonio, TX

Lead Business Strategy Analyst – Credit Card

USAA Federal Savings Bank

  • Data Strategy Developer and Evangelist - Created Portfolio Optimization Strategy to attack Portfolio imbalances and create long-term business value, the decision framework continues to drive profitable onboarding and account management
  • Lean Process Redesigner - Led the redesign of a process for creating critical risk metrics resulting in 90% cycle time savings reducing average processing time from 180+ days to <1 week
  • Intrapreneur - Launched the embedded analyst role, first engagement yielded a $2M Cost Saving from a highly-accurate, automated ML forecast of core savings behavior

Education

May 2013 - May 2015
Charlottesville, VA

Master of Business Administration

Darden School of Business, University of Virginia

  • Faculty Nominated Tutor; Marketing, Strategy
  • President; Hispanic American Network at Darden
  • Winner of Startup Pitch Competition
December 2011 - May 2013
Waco, TX

Juris Doctorate - Business Transactions

Baylor Law School

Member of Barristers Society - Recognition for excellence in legal writing, oration, and advocacy
August 2006 - August 2008
Clear Lake, TX

B.A. - Mathematics

University of Houston - Clear Lake

May 2002 - May 2004
Cambridge, MA

Materials Science Engineering and Business Management

Massachusetts Institute of Technology

(Unfinished)